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Client: Vodacom’s Fast Forward Series (on behalf of DigifyAfrica)
Date: 6 November 2019
Industry: Telecommunications & SME Development
Service Provided: Social Media Marketing Workshop

Background

In November 2019, as part of the Vodacom’s Fast Forward Series, DigifyAfrica partnered with LuminaLeap Technologies to deliver a specialized workshop aimed at empowering small and medium-sized enterprises (SMEs). The focus was on utilizing META products—WhatsApp Business, Facebook, and Instagram—to effectively build their brands and promote their businesses in a digital-first world.

Objective

The goal of the workshop was to provide SMEs with practical knowledge and skills to harness the power of META’s suite of products. By the end of the session, participants were expected to have a clear understanding of how to use WhatsApp Business, Facebook, and Instagram to increase brand visibility, engage with customers, and drive business growth.

Approach

The one-day workshop was structured to offer a blend of strategic insights and hands-on learning experiences. Key components of the training included:

  • WhatsApp Business: Understanding the features and benefits of WhatsApp Business, including setting up a business profile, automated messaging, and using it as a customer service tool.
  • Facebook for Business: Exploring the use of Facebook Pages, Ads, and Insights to create targeted marketing campaigns, engage with followers, and analyze the performance of their content.
  • Instagram for Business: Leveraging Instagram’s visual platform to tell compelling brand stories, utilizing hashtags for discoverability, and using Instagram Ads to reach broader audiences.
  • Integrated Marketing Strategy: Crafting a cohesive strategy that integrates all three platforms, ensuring consistent messaging and maximizing reach.

Results

The workshop successfully equipped SME participants with the tools and strategies to effectively use WhatsApp Business, Facebook, and Instagram. Many participants reported an immediate improvement in their ability to manage their brand presence online, create engaging content, and interact with their customer base more efficiently.

Client Feedback

The feedback from participants was overwhelmingly positive. Many highlighted the practical nature of the training, noting that the actionable insights provided during the workshop could be directly applied to their businesses. DigifyAfrica and Vodacom recognized the value delivered by LuminaLeap Technologies, emphasizing the impact of the training on the growth potential of SMEs.

Conclusion

The Vodacom Forward Series workshop demonstrated LuminaLeap Technologies’ commitment to supporting SMEs in navigating the complexities of digital marketing. By providing targeted training on META products, LuminaLeap enabled these businesses to enhance their brand presence and capitalize on social media as a powerful tool for business promotion.

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