Client Overview
Name: ClearTheAir
Industry: Non-Profit Organization (Public Health & Advocacy)
Mission: To combat the illicit tobacco trade in South Africa through awareness, community mobilization, and policy reform, fostering a healthier and economically stable society.

 

Project Scope
Website Requirements:
Clear The Air required a dynamic, advocacy-driven website to empower activists, mobilize supporters, and amplify their fight against illicit tobacco trade. Key needs included:

  • A platform for users to launch and manage campaigns/petitions seamlessly.
  • Tools to collect signatures, donations, and social shares to drive grassroots momentum.
  • Educational resources to inform the public about the initiative’s objectives, key initiatives, and impact.
  • Secure donation processing and campaign management dashboards for organizers.
  • Integration of multimedia content to support awareness campaigns (e.g., workshops, policy roundtables).

Technology Stack:

  • CMS: WordPress (selected for scalability, ease of content updates, and robust plugin ecosystem).
  • Frontend: Custom HTML5, CSS3, and JavaScript for a modern, responsive design.
  • E-Commerce & Donations: WooCommerce and GiveWP for secure donation processing.
  • Petition Tools: Custom-built campaign management system with signature collection and social sharing features.
  • Security: SSL encryption and GDPR-compliant data handling to protect user information.

 

Features Implemented:

  1. Campaign Launch Platform

User-friendly interface for activists to create and publish campaigns/petitions for free.

Customizable templates for campaign goals, descriptions, and visuals.

  1. Activist Dashboard

Centralized dashboard for managing campaigns, tracking signatures/donations, posting updates, and communicating with supporters.

  1. Supporter Engagement Tools

Options to sign petitions, share campaigns via social media, and donate securely.

Automated email updates to keep supporters informed about campaign progress.

  1. Educational Hub

Detailed sections outlining the organization’s mission, objectives, and key initiatives (e.g., Public Awareness Campaigns, Community Workshops).

Blog for sharing success stories, policy updates, and educational content.

  1. Social Media Integration

Viral sharing buttons and embedded feeds to amplify reach.

Collaboration tools for influencers and partners to promote campaigns.

  1. Policy Advocacy Portal

Dedicated space for policy roundtable updates, legislative progress, and calls to action for stakeholders.

  1. Event Management

Calendar integration for community workshops, webinars, and advocacy events.

  1. Secure Donation System

Multiple payment gateways for local and international donors.

Transparent reporting of campaign fundraising goals and outcomes.

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